I’m convinced that V & K actually stands for Vicious & Rage-inducing, because that’s all I experienced when I tried (key word: tried) to shop at the H & M located at the Eaton Centre in downtown Toronto. No, I wasn’t smacked upside the head by a fake Stam bag as I had predicted; instead I wash shoved into a metal rack by some 7 ft. giant in an ugly blazer and ransacked by some tiny asian guy looking for a suit in his size – it was 12:30 pm buddy, did you honestly think it was gonna be there?
As for my wish list, the grey trench was no where to be seen (surprise! surprise!) and the black, double-breasted peacoat in size 36R didn’t fit my narrow shoulders. Why do they have to make these things so big? However, the wool was thick and heavy, which I thoroughly would have appreciated if it didn’t make me look like an ex-contestant of The Biggest Loser.
I suggest the next time a designer line comes to H & M, the advertising campaign should feature some warning labels. How about “Caution: Not for people who bruise easily” or “Warning: We don’t sell clothes for skinny people!” Fair, no?



Perhaps the problem lies in your body/physique/structure, rather than a successful store that happens to cater to the needs of most people worldwide. In your blog you tend to come across, like most “fashion forward” individuals, as pretentious, snobby, and generally unpleasant to anyone who is not deemed “cool” or “hip” to you. How refreshing. Can’t you be a hipster, or in your case a psuedo-hipster, without being an ass?
^ oh, the joys of being anonymous… The fact that I have a thin frame shouldn’t forbid me from shopping at H & M, and how you deem my physical stature as a “problem” is entirely ignorant. So I guess really short people, people with extra long arms, and people with super-wide hips are a “problem” since this “succesful store” doesn’t “cater” to them.
As for me being “pretentious” and “snobby”, you have obviously failed to get the just of this blog.
“Take it with a grain of salt”. Or not.
Thanks for your comment!
-Adrian
I’ve actually never been to an H&M because there are none where I live, but good lord that sounds terrifying.
“Anonymous” have no clue how fashion works…well so much for his great knowledge in how to create a garment that fits right…right proportions, right cut, right material and last but not least the right balance in silhouette…
Adrian believe me is not your body, is not your attitude…….it is…..well you know whom!…
I saw some designs of V&R on real people and they were totally unflattering…It is “great’ on the right models…. “but” !
Whatever happened to those ideas that when designing for the “ordinary mortals” please do not forget the wearer but forget that the most important thing is your name printed in gold on the label saying..”look at me I desingned “it”….
V&R is not about the clothes , read Suzy Menkes editor of the “International Herald Tribune” about their last collection….Great shows..great publicity..but what about the clothes ?…
“The Emperor’s Clothes”..ever heard about it ?..and fair is fair !
By the way….check a new less know Dutch designer who really understands proportions, femininity and taste when creating for a woman….Percy Irasquin..I love his approach
Thank you very much, adrian, for putting Anonymous #1 in his/her place. I cannot stand how stores never ever make sizes small enough, yet continue to produce sizes above ‘L’, so superflous with X’s. My entire family can fit into one blazer. Are we ALL deformed for this?