S/S 2007 Ad Campaigns: Hard Vs. Soft

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Spring looks to be gearing up to be a battle between two dichotomies of fashion: The romantic and the graphic. In one corner, we have the Max Mara S/S 2007 ad campaign, shot by Craig McDean, which plays into the graphic, linear, minimalist collections we have seen for spring – think Calvin, Narciso, Balenciaga. In the opposite corner we have the romantics, as seen by the Louis Vuitton S/S 2007 ad campaign featuring Scarlett Johansson. This group is inspired by all that is flouncy, flowery, and frou-frou – think Pilati’s YSL, Alexander McQueen, Marchesa.