Is it just me, or does the editing and weird colour blocking effect make it look like those Fashion Design School ads, sans the obligatory “Get your degree in only 6 months!” tagline. You know, the ones where it’s edited at Floria Sigismondi-approved speed to build that “fast paced, exciting, dynamic environment” and inundated with snaps of fashion sketches and model forms for that “hands-on learning” component they preach?
I love Proenza, but I hope this wasn’t all their doing. Then again, maybe it was. Afterall, I believe they never did finish Parsons.
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Hey, do you think you could update your links to Frapp-Induced Fashion (www.frapp-inducedfashion.blogspot.com)? Thanks!
Haha! Wow you’re fast! I only just posted the comment and I just put your link on there, give me a little time!
they basically admitted in a new york times article that they did it for the money. while there ain’t nothing like the real thing, i still might check this collection out.
“We’re a small company, and we need all the income we can get,” Mr. McCollough said. “It’s also really great exposure.”
http://www.nytimes.com/2007/01/18/fashion/18ROW.html
I think there is a little thing that people are missing from this spot: AUDIENCE.
This is not their signature line…it is the collection for target stores. So any sort of exclusivity goes against the nature of that market.
about the money deal…why not?
They would totally be non existent if they didn’t sale. I just don’t get those comments…