Take 15 Bloggers. Fly them to Paris. Wine and dine them. Watch what happens.
Here is the article “Ah, the scent of Paris in the blogs” from today’s National Post, penned by Nathalie Atkinson.
“Last week, on the eve of an important integrated marketing campaign launch (television commercials, glossy print ads and dedicated Web “experience”) for the fragrance Coco Mademoiselle, Chanel hosted fifteen bloggers from around the world — Spain, Singapore, Germany, France, the U.K., the United States and even a Canuck (our own Adrian Corsin of Fashion Verbatim). Established bloggers like Blogdorf Goodman, Cool Hunting and Fabsugar joined the exclusive junket: an all-expenses, no-obligation trip to Paris to experience firsthand (and hopefully, enthusiastically blog about) the objects and locations — the Chanel iconography, such as Coromandel screens and symbolic chandeliers — that play a prominent role in the fragrance campaign.”
Read the rest of the article here…
Congrats Adrian! Wish you more power! Lovin’ your blog.
Besos!
congrats!!! You have incredible writing skills…no wonder they flew you to mahhvelous Paris in hope you would write about it
[...] I just read that Chanel wined and dined him in the same vein as ‘higher more reputable journalists’…. (that’s right people..you heard me…freakin Chanel) read about it here….. http://www.fashionverbatim.net/this-is-how-buzz-advertising-works/ [...]
[...] I just read that Chanel wined and dined him in the same vein as ‘higher more reputable journalists’…. (that’s right people..you heard me…freakin Chanel) read about it here… http://www.fashionverbatim.net/this-is-how-buzz-advertising-works/ [...]