4 responses

  1. Suzanna
    December 7, 2007

    Because it’s a fragrance ad, and fragrance ads are a different kettle of fish when dealing with a mass-market scent. And the Gap-ness of it makes it signal something to the American market, that it is “hip” in the mall culture.

  2. emily
    December 7, 2007

    I would’ve liked to see something much more edgy- it’s not at all what I’d expect from something called ‘The BEAT!’

  3. foree
    December 8, 2007

    oh hagness as dull as usual. time is up.

  4. chris
    December 14, 2007

    her novelty will were off very soon, i hope.

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