Because it’s a fragrance ad, and fragrance ads are a different kettle of fish when dealing with a mass-market scent. And the Gap-ness of it makes it signal something to the American market, that it is “hip” in the mall culture.
I would’ve liked to see something much more edgy- it’s not at all what I’d expect from something called ‘The BEAT!’
oh hagness as dull as usual. time is up.
her novelty will were off very soon, i hope.
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