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Behind The Scenes: Chloe’s Fragrance Ad



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Link to video: http://www.youtube.com/watch?v=Cvq4s-9vCZ4
Does it matter that the fragrance supposedly smells putrid? Not when it’s fronted by Anja Rubik, Clemence Posey and Chloe Sevigny. Watch a behind the scenes look at the making of the ad campaign and observe the accompanying marketing narrative that, let’s be honest, is as happenstance as the brand’s style.

By adrian - 01.17.08

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