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Ad campaign: Alexander Wang’s first ever for Spring/Summer 2010



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There is much love in the fashion world for American designer Alexander Wang. With his hip street chic clothes (at designer prices) he has finally joined the world of advertising campaigns. His first one features his spring T collection and was photographed by Dan Jackson and features model Hannah Holman. “The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.” Unfortunately the campaign will only be plastered around New York City but “if it becomes something people really respond to, but right now New York City is where it’s at. This is our home.”

By Helen - 01.29.10

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