The oil spill in the Gulf shows no sign of wanning, but Kenneth Cole Productions are pitching in to help by raising funds though sales of a custom t-shirt. “People everywhere need to get behind the Gulf cleanup efforts and by purchasing one of these custom T-shirts everybody can now look good by doing good,” said Kenneth Cole.
The Gulf clean-up “Kennethisms” include: WE CAN ALL CLEAN UP WELL and I CLEAN UP WELL. T-shirts retail for $35 on a the Kenneth Cole Productions Facebook Page where people can mix and match slogans and colours to create their own custom made t-shirt where in July 2010 100% of the net profits will be donates to AWEARNESS, The Kenneth Cole Foundation to support the Gulf clean-up efforts.
This is the first time a fashion brand has allowed custom-made designs to be created through Facebook, throw in the fact that it’s for a charitable cause, it’s rather admiral. But Kenneth Cole is no stranger to help those more needy than themselves with the company (and the man) a huge supporter of AIDS charities over the years.
